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Luring Search Engines to Find Your Site

One of the sweetest things for a webmaster is to go to a search engine – maybe Google, Yahoo, or MSN – type in a keyword, and voilà, they see their own website listed on the first page, or better still, ranked at the top of that page. One of the easiest ways for you [...]

Turn Twitter Connections Into Community Building Blocks

A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups). Titled “From Twitterviews to Tweetups: Putting the Social in Media,” the document describes [...]

Facebook is king of social media

Facebook far exceeds the other major social networking sites in popularity and value, according to a new social media study released today by Anderson Analytics. The survey of 5,000 U.S. social media users found that Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations – Twitter, [...]