Getting Web Exposure for Your Product or Service with SEO
Most major search engines such as Google, Yahoo, and MSN offer pay-per-click advertising. Additionally, you can find search engine marketing opportunities that are associated with an annual fee such as ExactSeek. You can expect less traffic from second tier search engines like ExactSeek simply because these engines reach a much smaller audience. None-the-less, using second [...]
Stats on Twitter, Social Media, and Vendor Participation in Online Communities
Toolbox.com, the operator of online communities for professional knowledge sharing, and PJA Advertising + Marketing, 2008 BtoB Agency of the Year, today announced results of Wave IV in the IT Social Media Index survey series. The results of this latest survey show that professionals are increasing their consumption of and participation in user-generated content in [...]
Turn Twitter Connections Into Community Building Blocks
A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups). Titled “From Twitterviews to Tweetups: Putting the Social in Media,” the document describes [...]
