Bid Management, Alerts…the Works! – August 4 at 1 PM EDT
On Tuesday, August 4, 2009 at 1 PM Eastern Daylight Time, Search Marketing Now presents “PPC Campaign Automation: Bid Management, Alerts…the Works!” This webcast is free and is sponsored by Acquisio Software. Pay-per-click (PPC) advertising campaigns can be complex, time-consuming — and costly if not well-managed. At some point, certain aspects of the campaign are [...]
Attempted Click Fraud Rates of 23% in Q2 of 2009
Anchor Intelligence, the leading provider of traffic quality solutions, today released its first report chronicling traffic quality across the Anchor Intelligence network of search engines, ad networks, publishers, and advertisers. In the first and second quarters of 2009, the Anchor Intelligence network saw 21.7% and 22.9% average attempted click fraud rates respectively, demonstrating that click [...]
Search Engine Strategies (SES) San Jose Offer Training Workshops
Search Engine Strategies (SES) San Joseis offering two full days of training on Monday, August 10, and Friday, August 14, the initial and final days of the SES San Jose conference. The training sessions will cover the practices, applications, and hands-on exposure required to become and remain a top performer in the search engine marketing [...]
In-House Search Engine Marketers Added To Search Marketing Expo
The programming team behind Search Marketing Expo - SMX East have just announced the addition of an intensive in-house SEO-only event specifically developed for in-house search engine marketers (SEMs) responsible for their organization’s search marketing efforts. In-House SEM Exchange will be held on October 8th, immediately following SMX East on October 5-7 at the Javits Convention [...]
Facebook, Twitter, YouTube: Search is Going Social
Social media is all the rage. But can marketers take advantage of this growing online trend, and garner actual business for the company? According to a new eye tracking study conducted by Oneupweb, the answer is yes. Normal viewing behavior on Facebook. Areas of high gaze intensity in red. We wanted to know if people actually [...]
