Turn Twitter Connections Into Community Building Blocks
A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups).
Titled “From Twitterviews to Tweetups: Putting the Social in Media,” the document describes concrete [...]
Customers, Not Clicks
SuccessWeb has launched a new and innovative online marketing service to help San Diego small companies promote their business online. Other online marketing companies define a success by the amount of clicks they bring to their client’s sites, but simple clicks don’t produce a profit. At SuccessWeb, their goal is to help businesses generate more [...]
Adollo: Online Advertising Easier and Effective
Adollo, a new advertising technology launched on Monday, hopes to bring excitement to the online community of publishers and advertisers by providing a new system for online advertising. Unlike other online advertising schemes like cost per click and cost per impression models, Eric Rowell and Chris Baldelomar, the co-founders of Adollo, have envisioned a new [...]
How Much Would You Spend for Web Traffic?
There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.
Is this through luck? [...]
Credit Cards For a PPC Campaign
Once you start doing pay per click advertising, you’ll quickly figure out your bottom line. This will basically be represented as a conversion rate. For “x” number of clicks, you will get a sale if you bid “y”. Once this formula is established, you can start cranking up your volume of clicks as well as [...]
Getting Web Exposure for Your Product or Service with SEO
Most major search engines such as Google, Yahoo, and MSN offer pay-per-click advertising. Additionally, you can find search engine marketing opportunities that are associated with an annual fee such as ExactSeek. You can expect less traffic from second tier search engines like ExactSeek simply because these engines reach a much smaller audience. None-the-less, using second [...]
