Consumers Intentionally Engage with Online Ads
Eyeblaster, the leading independent provider of integrated digital advertising solutions, today released a study focused on the measurement of time and consumer consumption of online display advertising. The complete study, “Trends in Time and Attention in Online Advertising” — when and how marketers can retain and sustain consumer’s attention in digital marketing is available for [...]
Agency Monitoring Protects and Guides Brands
White Horse, an award-winning digital marketing agency with a national roster of clients, announces new social media brand monitoring services that capture and distribute critical business insights across organizations to improve brand responsiveness. White Horse believes that brand conversations are a key driver of consumer choice today. Brands that fail to monitor social media activity are at [...]
