Consumers Intentionally Engage with Online Ads
Eyeblaster, the leading independent provider of integrated digital advertising solutions, today released a study focused on the measurement of time and consumer consumption of online display advertising. The complete study, “Trends in Time and Attention in Online Advertising” — when and how marketers can retain and sustain consumer’s attention in digital marketing is available for [...]
US Local-Ad Sales to Reach at Least $641M in 09
A recent Borrell Associates assessment of more than 100 social networking sites reveals that almost 20 percent of their advertising comes from local businesses and marketers. The amount projected to be spent in 2009 comes to $641 million out of $3.26 billion across 118 social networking sites surveyed. 2009 Social Networking Ad Spend Share, Local [...]
