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Stats on Twitter, Social Media, and Vendor Participation in Online Communities

Toolbox.com, the operator of online communities for professional knowledge sharing, and PJA Advertising + Marketing, 2008 BtoB Agency of the Year, today announced results of Wave IV in the IT Social Media Index survey series.

The results of this latest survey show that professionals are increasing their consumption of and participation in user-generated content in [...]

Turn Twitter Connections Into Community Building Blocks

A white paper just issued by BurrellesLuce, the leader in media relations services, explains how PR professionals can add a vital dimension to their Twitter activity by regularly conducting interviews on Twitter (Twitterviews), and hosting or attending offline meet-ups of Twitter followers (Tweetups).
Titled “From Twitterviews to Tweetups: Putting the Social in Media,” the document describes concrete [...]

Customers, Not Clicks

SuccessWeb has launched a new and innovative online marketing service to help San Diego small companies promote their business online. Other online marketing companies define a success by the amount of clicks they bring to their client’s sites, but simple clicks don’t produce a profit. At SuccessWeb, their goal is to help businesses generate more [...]

Adollo: Online Advertising Easier and Effective

Adollo, a new advertising technology launched on Monday, hopes to bring excitement to the online community of publishers and advertisers by providing a new system for online advertising. Unlike other online advertising schemes like cost per click and cost per impression models, Eric Rowell and Chris Baldelomar, the co-founders of Adollo, have envisioned a new [...]

How to Determine the Problogging Level

Blogging may be simple for most people but to be adjudged as a problogger is left to only a few. Unknown to most people today is the manner to which probloggers are classified.
Technically, bloggers compose anything under the sun according to their liking. But for problogging, it entails integrating all of the aspects of [...]