The Art of SEO
Written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola, The Art of SEO (O’Reilly) has been voted the best SEO book of 2009 by Lee Odden’s TopRankBlog.com community, and has been ranked among the Best SEO Books of 2009 by SearchEngineLand.com editor Chris Sherman.
People who are involved in search engine optimization and internet marketing at all levels consider this SEO book invaluable – this group includes web developers, development managers, marketing executives, internet marketing consultants, and numerous key business personnel. If SEO is not your profession, the book may serve primarily as a reference – however, if you are or want to become an SEO practitioner, you will likely want to read it cover to cover.
An experienced SEO veteran will find The Art of SEO useful as an extensive reference to support ongoing SEO engagements, both internally with in-house SEO teams, and externally with outside SEO consultants.
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