PR Professionals Postively Optimistic
If you’re a freelance Public Relations professional, then you’ll be glad to know that your job is starting to be more important say so Vocus’s survey. It says that 80 percent of PR people say social media will be a major focus on 2010 and 64 percent stated that planning will be rather difficult.
The survey also explored budgets and found reason for cautious optimism. Forty-two percent of PR professionals report that they expect budgets to be flat in 2010, however nearly one-third also report budgets will increase. Of those, 24 percent reported expectations for slight increases, while another five percent said budgets will increase significantly.
Other key findings from the survey include:
- Trying times. 64 percent of respondents either agreed or strongly agreed that PR planning will be more difficult in 2010.
- Cautious optimism. 42 percent indicated PR budgets will remain flat in 2010, though one-third also said they anticipated their budget increasing slightly (24 percent) or significantly (5 percent).
- Innovate and invest in technology. 63 percent are planning to refine processes in 2010 while 51 percent will invest in new technology in order to do more with less.
- Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO and viral campaigns trail with 58, 57 and 56 percent respectively.
- PR increasingly important to marketing. 64 percent believe that PR will become increasingly important in the overall marketing mix in 2010.
Things are looking up to freelance PR professionals!
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