Bid Management, Alerts…the Works! – August 4 at 1 PM EDT
On Tuesday, August 4, 2009 at 1 PM Eastern Daylight Time, Search Marketing Now presents “PPC Campaign Automation: Bid Management, Alerts…the Works!” This webcast is free and is sponsored by Acquisio Software.
Pay-per-click (PPC) advertising campaigns can be complex, time-consuming — and costly if not well-managed. At some point, certain aspects of the campaign are simply too difficult — or even impossible– to manage by hand.
The August 4 webcast provides a hands-on introduction into PPC campaign automation. PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign.
He’ll cover basic rules, and assumptions behind those rules, as well as introducing some advanced rules for those who want to take it to the next level. He’ll also show how adding automated processes to your campaign can improve your Quality Score and increase the overall ROI of your PPC campaign.
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