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Neo@Ogilvy Adopts Paid Search Management Application

Posted by rsanchez
July 27, 2009

Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today announced that Neo@Ogilvy, one of the world’s largest full-service global digital and direct media agencies, has adopted Marin’s paid search management solution worldwide to help its blue-chip clients drive greater ROI from their large-scale paid search programs.

For Neo@Ogilvy, with 39 offices in 33 countries and part of The Ogilvy Group, a subsidiary of WPP, use of Marin Search Marketer® to manage all facets of their clients’ large-scale paid search programs worldwide, from campaign management and bid optimization to reporting and analytics, is the next step in enhancing its highly integrated global enterprise search offering. The Marin platform will work in conjunction with Neo@Ogilvy’s comprehensive global automated data management platform and enterprise-level campaign management system.

The agency selected Marin Software on the strength of its robust technology and ease of use for their many search marketers in the US and internationally. Neo@Ogilvy is a fully integrated user of DART for its display advertising business, and Marin’s ability to seamlessly integrate with DART enables the agency to implement the Marin application with no disruption to client programs. Marin’s world-class client services team will also serve as an extension of the Neo@Ogilvy team, working hand-in-hand with the agency’s in-house SEM experts.

More than 130 advertiser and agency customers, each spending from $100,000 to $1 million per month on large paid search programs across Google, Yahoo! and MSN, are now running on Marin Search Marketer. Marin customers now collectively manage more than $500 million of annual paid search marketing spend through the application.

Benefits of Marin Search Marketer for agencies:

  • Increased Efficiency – Agency account teams can spend more time managing their clients’ SEM strategies rather than the mundane mechanics of paid search. Instead of wasting time juggling multi-publisher ad centers, agencies can use Marin Search Marketer’s unique Analytics-to-Action interface to quickly analyze data and take the appropriate action all from one screen.
  • Campaign Performance – Marin’s robust platform allows agencies to set up new clients seamlessly in just a few hours and improves advertiser ROI and overall campaign financial performance.
  • Client and Management-ready Reporting – Eliminates time-intensive labor by giving clients more insight into program performance. Marin Composite Reports let agencies easily compile any mix of data from multiple publishers, accounts, campaigns, ad groups, creatives, and keywords into attractive, client-ready reports.

“In today’s results-oriented advertising world, agencies are increasingly managing extremely complex, large-scale paid search programs for their clients, and being equipped with the best tools is a key driver of client satisfaction,” said Chris Lien, chief executive officer, Marin Software. “Neo@Ogilvy services some of the world’s top brands, helping them launch, manage, and optimize global paid search programs. We look forward to working hand-in-hand with Neo@Ogilvy to help them deliver superior paid search programs to their clients.”

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