Social Media Expert to Present at WorldFuture 2009
Sharing insights on how companies can effectively leverage social media in business, Menno van Doorn will be a featured speaker at theWorldFuture Conference on Saturday July 18, 2009 at the Chicago Hilton.
Menno Van Doorn, one of the authors of “Me The Media: The Rise of the Conversation Society“, will discuss topics from the book on how today’s personal media tools are transforming communications and how companies market their products and services. With web 2.0, the anonymous public has emerged as a part of every organization’s business model and is rapidly impacting branding, product development, service benchmarks and even market valuation. Organizations accustomed to only traditional communications to the public rather than conversing with it are suffering the aftershocks of this new reality.
Van Doorn will share real examples of the best and worst practices and will examine how organizations can make improvements in their business. “There are many, many hot topic issues on the impact of technology in public sector and private sector organizations. This conference will bring together a global conversation. I’m honored to be participating,” said van Doorn, director ofVINT, the Sogeti Research Institute.
The WorldFuture Society is a nonprofit, nonpartisan scientific and educational association of people interested in how social and technological developments are shaping the future.
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