Agency Monitoring Protects and Guides Brands
White Horse, an award-winning digital marketing agency with a national roster of clients, announces new social media brand monitoring services that capture and distribute critical business insights across organizations to improve brand responsiveness.
White Horse believes that brand conversations are a key driver of consumer choice today. Brands that fail to monitor social media activity are at the mercy of competitors and detractors. Auditing and monitoring work together to capture, decrypt, and share social media insights to enable companies to understand and react to consumer brand perceptions.
 Social monitoring offers an exceptional value for brands  |
“Social monitoring offers an exceptional value for brands,” said Eric Anderson, VP of Emerging Media at White Horse. “It gives companies the ability to course-correct brand perceptions in real-time and to uncover and manage brand emergencies before they go viral.”
To initiate brand monitoring services, White Horse first prepares a 12-month historical audit of social media brand conversations for the brand. In addition to compiling a categorized data set of conversations, the audit provides hands-on analysis of consumer sentiment, topics, and perceptions, as well as recommendations for taking advantage of emergent social trends in the brand’s industry. Human interpretation of conversations preserves important nuances that would otherwise be missed or misrepresented if relying on brand monitoring software alone.
With the historical audit complete, daily monitoring of new conversations allows companies to respond quickly to crises and opportunities and to evaluate the impact of earned media as it occurs. Then, on an ongoing basis, White Horse routes emergent conversations to key internal stakeholders from identified marketing, PR, or HR teams members in real-time. To find out more about the new auditing and monitoring services offered by White Horse, email contactus (at) whitehorse.com.
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