Adollo: Online Advertising Easier and Effective
Adollo, a new advertising technology launched on Monday, hopes to bring excitement to the online community of publishers and advertisers by providing a new system for online advertising. Unlike other online advertising schemes like cost per click and cost per impression models, Eric Rowell and Chris Baldelomar, the co-founders of Adollo, have envisioned a new system that would better simulate the process of advertising in the real world.
In the real world, advertisers seek out opportunities to advertise their businesses by placing advertisements on bill boards, radio commercials, or TV commercials. In each of these cases, the advertiser knows exactly when and where his ads will be placed, and what kind of audiences the advertisements will reach. Adollo has implemented this idea very literally by creating a network of publishers and advertisers in which publishers integrate ad spaces into their web pages, and advertisers can easily find, rent, and manage ad spaces with Adollo’s powerful search engine and management tools.
 Honestly… I have this feeling that we are embarking on a completely new way of helping people advertise. I hope we can remove the bad association that people have with online ads.  |
In addition to simplifying the complex nature of online advertising, Adollo also eliminates fraudulent activity often associated with cost per click and cost per impression schemes.
When asked about Adollo’s release, Chris Baldelomar thoughtfully responded, “Honestly… I have this feeling that we are embarking on a completely new way of helping people advertise. I hope we can remove the bad association that people have with online ads.”
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