Somerset Entertainment/Puretracks Provides Integrated Music Solution
Brands and retailers interested in leveraging music to grow their businesses in the U.S. and Canada now have an integrated digital and physical music solution available to them, thanks to the recent acquisition of Puretracks by Somerset Entertainment Income Fund.
Somerset Entertainment, the leading North American producer and distributor of specialty music sold internationally through mass merchants and other non-traditional retailers, announced last week that it had acquired Puretracks, a leading North American digital music provider that specializes in customized music solutions for businesses in the U.S. and Canada. -The new Somerset/Puretracks partnership merges the physical and digital music distribution capabilities of the two companies – uniquely positioning them to provide a fully integrated music solution for businesses interested in harnessing the power of music to drive new revenue streams, increase sales and connect with customers.
 We are excited to have the opportunity to leverage Somerset’s strengths to broaden Puretracks’ customer relationships and to take advantage of significant cross-selling opportunities.  |
| With the addition of Puretracks, Somerset becomes a unique player in the music industry with both a niche physical and digital strategy |
Puretracks, which has a music library of 3.4 million songs licensed from all four major music labels and numerous independent labels in both the U.S. and Canada, serves as a behind-the-scenes music partner for top-tier brands, retailers, telecom providers and media companies. Puretracks focuses on the development and delivery of customized music solutions that include consumer promotions, private label music stores, album card redemption services, subscription platforms and platform development services. Puretracks also offers businesses a multilingual platform with three music stores to choose from: English, Spanish and French. In addition, Puretracks has its own online music store.
The acquisition of Puretracks provides Somerset with a robust digital platform and enhances their digital music strategy. Somerset, which produces and distributes music through interactive displays located in thousands of retail locations throughout North America, brings to the relationship an extensive retail distribution network and comprehensive point-of-sale and merchandising expertise. The company also brings music production capabilities — providing a start-to-finish music solution.
“By joining forces with Somerset, Puretracks is able to capitalize on Somerset’s music production capabilities, its extensive music industry knowledge, and its wealth of experience in the retail sector,” notes Puretracks CEO Andrea Ziegler. “We are excited to have the opportunity to leverage Somerset’s strengths to broaden Puretracks’ customer relationships and to take advantage of significant cross-selling opportunities. ”
“With the addition of Puretracks, Somerset becomes a unique player in the music industry with both a niche physical and digital strategy,” adds Andy Burgess, CEO of Somerset. “Puretracks’ carrier-grade technology platform and digital music services expertise will enable Somerset to offer an entirely new suite of programs to our existing customer base. With a digital store offering 3.4 million songs, Somerset will be able to provide retailers a complete music solution that bridges the physical and digital space.”
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