Use Conversion Rate Optimization to Boost Page Results
Creative Thirst, the conversion rate optimization firm that specializes in turning more clicks into customers has released a free eBook on how to increase your landing page conversion rates. The free ebook is filled with real world examples of how to make your landing pages more effective and boost your online marketing results to improve your website conversion.
Rochelle Park, N.J. (PRWEB) July 7, 2009 — Creative Thirst, LLC. the conversion rate optimization firm that specializes in turning more clicks into customers to increase leads, subscriptions and sales has released a free online eBook: How to Increase Your Landing Page Conversion Rate. Available for free download.
Too many online marketers are flushing away thousands of dollars on pay per click ads each month that drive traffic to their homepage, which is not designed for website conversion but rather as a central hub to satisfy every user type. With the rising cost of search engine marketing from more competitive keyword bids together with shrinking budgets, online marketers need to focus on maximizing their return on investment, with a better performing website not more traffic. Specifically designed landing pages, that satisfy both customer goals and business goals, should be the focus of online marketers. Traffic directed from individual marketing campaigns are always better at increasing marketing results than other web pages because the design approach can zero in on the motivation of the visitor. User motivation from a specific channel, like a key word search is always much higher than other traffic channels. As with any marketing campaign, proper measurement and testing, such as, a/b testing and multivariate testing, are vital for significant improvement.
On any individual landing page there can be any number of elements that can potentially suffocate your website conversion. According to Bobby Hewitt, president of Creative Thirst, LLC. “The key to a successful conversion rate optimization strategy is knowing what to improve in order to maximize your results not your budget. Let your competitors concentrate on the tools, while you concentrate on measurable results that you can bring to the next staff meeting.”
Imagine converting more of your visitors, into leads, subscriptions and sales, without increasing your pay per click marketing budget. What would the results of those website conversions look like for you and your company? More sales, more subscriptions, more lead, more revenue. This is where the methodology Creative Thirst uses to convert more clicks into customers, and the free online eBook, can help you achieve your business goals.
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