Reading Between the Web Traffic Reports

Posted by Problogger
February 6, 2008

Every time someone visits your website, they leave behind several important bits of data that you can analyze to determine whether or not your site is doing the best job it could. This generic data is stored in your web server’s log files.

You can study this data to understand who your visitors are, how they explore your site, and get answers to lots of other questions.You can study the data to learn which navigation scheme is the most popular, or which keywords are searched most often.

The answers may prompt you to redesign the site’s navigation to exploit the popular choice, or perhaps add a page that provides content relating to the new keywords being searched.

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Business, Problogging

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