HP CEO Steps Down After Sexual Harassment Issue
With his credibility severely tarnished by a sexual harassment case, CEO Mark Hurd has stepped down from his position as HP CEO.
Hurd is being charged with sexual harassment, a probe which showed he had a “close relationship” with a former HP contractor who received improper payments.
Hurd, 53 and married, was brought into the sexual harassment issue when one of HP’s former contractors revealed she had a close personal relationship with the HP CEO.
While the investigation did not find any violations of sexual harassment, it did find violations to HP’s standard of business conduct. Hurd had filed “numerous” inaccurate expense reports that compensated or reimbursed the woman for around $20,000 during a 2 year stretch.
Hurd came into HP in 2005 and stands to receive $12.2 million upon his separation. Cathie Lesjak, the company’s Chief Financial Officer will act as the interim CEO until the company finds a suitable replacement for the disgraced Mark Hurd.
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Facebook Redesigns Privacy
Facebook today responded to user comments and concerns about privacy by announcing it will introduce simpler and more powerful controls for sharing personal information. New settings will give the more than 400 million people who use Facebook the power to control exactly who can see the information and content they share, all with just a few simple clicks.
In addition, new settings will be added to make it easier to turn off third-party applications or websites. Facebook Founder and CEO Mark Zuckerberg officially announced the changes in a blog post today at http://blog.facebook.com/.
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5 Important Information about Pay Per Click Advertising
For you to fully understand the entirety of a pay-per-click advertising, here are five important information on the following: on its definition; on its benefits; on its disadvantage; on its tips for success; and, on its various advertising programs.
Pay-per-click advertising is implementing a particular advertising model known as an affiliate model, which provides surfing individuals the opportunity to make purchases. This is done by offering a financial incentive to an affiliated partner site, who in return is obliged to provide a purchase-point click-through to a merchant. In order to fully grasp the whole idea of a pay-per-click ad, here are some important information you might want to know.
Definition
Pay-per-click advertising is an online advertising model that is utilized in Web sites whereby advertisers are paid by their hosts every time their advertisements are clicked. Advertisers normally bid on certain keyword phrases that are significant to their targeted market. Although, content sites usually charge a fixed price, instead of using the bidding system.
Benefits
There are four possible benefits of a pay-per-click advertising program. It includes the following: speed, reach, return on investment, and experimentation.
- Speed – the good thing about a pay per click is that it can be quickly launched. Compared to an organic search engine optimization, a PPC does not need a deep crawl of your site which is done by a search engine’s spider.
- Reach – a PPC also paves the way for an additional traffic to your Web site. It is very effective when vying for very competitive search phrases which makes it highly difficult to make it to the top organic listings. PPC is recommended for your site if you aim to be in the top ten listing, at the same time, it enables you to save your SEO efforts for other better purposes and targets too.
- Return on investment (ROI) – a record of your cost per click conversion is readily available for you when you need it in comparing your ROI campaign with other pertinent marketing strategies.
- Experimentation – a PPC is able to provide a lower risk test bed for keywords.
Disadvantages
There are two common drawbacks of a PPC campaign. First, it is costly. There may be keywords that are very competitive, yet they are costly. Another issue is the longevity. Traffic will continue only when you continue paying for it, unlike that of the efforts of an SEO which continuously produces free traffic over the years.
Tips for success
To have a successful pay-per-click advertising campaign, below are some useful tips to follow:
- make a keyword analysis and stick to a well-defined keyword strategy.
- initially go for just one PPC provider.
- monitor regularly the progress of every batch of PPC advertisements.
- extend your PPC ads campaign to other providers when you are fully equipped with enough and appropriate set of information pertaining to your campaign performance.
Various campaign programs
Among the various pay-per-click programs, these three are the most common: there is Google Adwords, Yahoo! Search Marketing, and Microsoft adCenter. Search engine optimization and Internet advertising programs are essential tools in making your online businesses soar high. However, it is advisable to employ professionals that can render a PPC management service to aid you in your advertising campaign programs.
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Blog Contest Offers Graduate Students the Chance to Win a Trip to Zambia
Three students will win a trip to Africa through the social media contest “World Briefing: Telling the Malaria Story” co-sponsored by Malaria No More and Novartis Pharmaceuticals Corporation. The contest is open to graduate students in the United States, Ecuador, Italy, Spain, Netherlands, Philippines and Venezuela via the contest Web site www.WorldBriefing.org.
It is easy for graduate students to enter the contest. Requirements include a 500-word blog post focused on malaria and how their generation can make progress in the fight against this deadly disease, as well as a 140-character sentence (the length of a Twitter update) on why they should win. Students must submit contest applications to Enter@MalariaContest.com by 11:59 PM EST on Monday, May 31, 2010, to be considered to win a trip to Zambia.
The three winners will be announced during the week of June 28, 2010 and will travel with the Novartis team to Zambia in October 2010. Zambia has reduced malaria deaths by 66% in recent years, offering students an excellent opportunity to study how African countries are defeating malaria in their homes, communities and hospitals through the use of lifesaving prevention and treatment tools. In Zambia, the students will learn about current efforts underway to control malaria, travel to local clinics as well as meet with physicians, healthcare workers, patients, and leaders from the Novartis Malaria Initiatives team and Malaria No More. Throughout the trip, the winners will blog live about their experiences, and post updates on Facebook and Twitter.
From June 12 to June 26, 2010, the top six submissions – two from each region – will be posted to the Malaria No More contest Web site, www.WorldBriefing.org, for the public to read and vote for their favorite entries. Expert judges from across the globe will also help determine the three winners. Please see information on all judges and contest guidelines at www.WorldBriefing.org.
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4 Essential Factors that Make Up a Good Web Page
The following factors make up a good web page: purpose, content, Web site usability, and design.
Now that more people are using the Internet, establishing your own web page is one of the best marketing strategies for businesses to gain reputation, popularity, to build trust with customers, and to advertise their products. With many advantages, most business owners are willing to allocate a good portion of their money to have a web page of their own by letting the professionals do the programming for them. Many programmers are now accepting this kind of jobs like Sault Ste Marie web design and marketing.
But as a client, you must also know that there are certain factors to consider for you to distinguish if the web page is good enough for you business. They are listed below:
Purpose
The web page’s purpose should be aligned to your business goals. If you plan to make the web page as a company’s outlet to accept orders, then make one with product navigation and payment methods. Stick only to what the site is intended for. Designate appropriate sections in your Web site to different purposes. With your page’s purposes in alignment with your goals, it wouldn’t be long that all your business goals will be achieved.
Content
Another factor that makes up a good Web site is that contents are clearly stated and can be easily understood. Information should be laid out properly and should be straight to the point. If the Web site is more on advertising products, information like item descriptions and prices should be placed where it is prominent and readily accessible by the customers. As much as possible, the site should always be updated on a regular basis and should always have fresh and interesting contents. Also make sure that links are working and the website can be browsed in different browsers.
Web site usability
Web site usability should focus on the company’s goals and more on the customer’s needs and expectations because it will determine if visitors can indeed interact with the web page. Good usability means that user won’t have to take long and won’t have any difficulty in browsing your website, and they should be able to find whatever they are looking for without being bored. To have good web page usability, the web page should be easy to navigate and its content should be considered.
Design
This factor may be the least to consider but psychologically people instantly get attracted to things that are catching to their senses – usually on what they see and hear. The web page design also enhances the whole appearance of the site. That is why, placement of the title, images, and contents, page length and width, links, graphics, use of sounds, etc, should be reviewed carefully.
If you want your business to expand, why not try what the Internet can do for you. Try investing on a web page and see what difference it can make to your business.
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